Sema Magazine, Tanzania’s Magazine for Children

An interactive children’s magazine that generates revenue to run the National Child Helpline. We provide you with an opportunity to support a social cause while marketing your products/services.



#SikuYaMtoto started in 2016 with record number of 700+ children from all over Dar es salaam. They had fun, played outdoor sports, competed indoors – and won awards. Yes, from medals to school stationeries, a plus-plus! Then, KFC provided them cool lunch – what a day that was!


A quick feedback from this year’s event, about 1,300+ children participated, it was more competitive, lots of participants, loads of entries! Adults wanted to get more involved in the play too! We even had an after event dinners for adults. And the response was awesome! So, in 2018’s #SikuYaMtoto, we want more children participating. In fact, we want 1,500 children. We would also, upon request avail various roles to interested adults in children’s activities including outdoor sports (football, basketball, etc.), indoor games, face painting, public speaking competitions, singing & dancing competition, talents and so much more!


Do you want to join us? Send us an email at; +255222135819



escort |